For us, it always means the same thing: we develop our customer’s idea into a product. At first, it does not matter whether that idea is big or small, sensible or, at first glance, crazy, whether it already has a name or none at all. What matters is whether you are willing to think it through properly. Because for us, development does not begin only when it is already clear what the final result should be. It begins where an idea turns into a question and that question eventually turns into the desire to find out what it could become.

That is exactly why development at KreativSchmëdd is much more than software development. We develop food products such as pasta and spice blends just as we develop piggy banks, websites, apps, content managers or social media marketing. We develop products, concepts, brands, formats and spaces. For us, that is not a contradiction, because the core always remains the same: someone has an idea, and at some point that idea should become something you can see, use, touch, taste or work with.

Whether the result is code, dough, paper, a spice blend or a new process that simply did not exist before makes no difference. For us, development means finding the path between an idea and a finished product, no matter what form that path ultimately takes.

We do not try to make an idea smaller and smaller until it fits into what is already possible. We are far more interested in how far the boundaries of what is possible can be moved. Of course there are limits, technical, financial, time-related and sometimes very simple physical ones. But before we give up on an idea, we first want to know whether that limit really exists or whether it is only there because nobody has tried to move it yet.

Our own content management system for this website came from exactly that way of thinking, as did our web shop and our partner programme. Not because we desperately wanted to build yet another system, but because we needed something that suited the way we work.

Digital projects show this particularly clearly. A website is not a collection of attractive pages, a web shop is not merely a list of products, and an app is not a stack of functions. Behind all of them are people, processes and decisions. That is why we first ask what needs to be achieved for the customer, and only then how it can be implemented technically, visually or practically.

And sometimes development begins in a completely ordinary way. Someone sits with us and says that something is missing from a product. Someone talks about an idea for a new spice blend, a recipe, an app or a social media campaign, and suddenly that exact process begins: listening, asking questions, thinking further, trying things out, discarding them and starting again. Not because we want to make things complicated, but because a good idea rarely reveals its final form on the first attempt.

And that is exactly how we see our creative workshop: as a place where ideas are not taken from a shelf of ready-made solutions, but are developed together with the customer into a product, no matter whether that product eventually ends up on a plate, in a piggy bank, on a screen or in your pocket.